http://www.youtube.com/watch?v=YunvvpddRP0

I hadn’t seen this kind of tech review from Beatport before, but I think it’s a really good move for them. The vid is under 3 minutes & led by a friendly looking and sounding guy who essentially geeks out over the new Novation Launchpad Mini. They run through the quick & dirty on the device super fast, but the video still seems laidback and paced very casually. I hope they branch out into this realm of review way more because it seems there’s a serious bifurcation between dance music culture & dance music production when you look for things on the internet. Connecting those two worlds is super important, so kudos to Beatport for giving it a shot.