Those two somewhat unassuming guys released a “Massive EDM White Paper,” which studied the $4.5billion in annual sales (give or take a few regional burns). My editor at EDMTunes was able to sit down with these guys and really get at some of the issues surrounding the industry and how corporatization of festivals is changing the culture. It’s a bit more meaty than my usual morning fare here in Gotham, but if you’re an event producer, promoter, or even an artist or a tech wanting to climb that ladder, you should probably take the time and read this.