This is one of my & Armin Van Buuren’s favorite Trance tracks of all time. I’m not going to mince words but to say that it’s quality from the beginning to the end and really captures what I think modern trance is capable of, while maintaining a reverence for the classic sound. It’s from 2008, so enjoy the throwback & get at Alex M.O.R.P.H. for a LOT more.
While I can’t speak to the research methodology or rigor of the double-blind population, Heineken has given me a reason to pay attention to them for a moment or two. I saw this #DMDS hashtag pop up yesterday when Armada dropped Armin Van Buuren’s latest video (below). The Armin Van Buuren tune is solid, as always, and we’ll probably hear it a lot in the coming weeks as it filters through the trance podcast universe. What got my attention though, was the continued emphasis on #DMDS.
Apparently, people listening to non-shit music drink more slowly. This was proven by having some random DJ spin one evening at an unnamed Miami club, then have AvB spin the next night. Drink purchases dropped by 40%. This definitely goes into the “needs a crapload of further research” bin, but it is true that dancing people drink less. If Heineken wants to get behind this kind of PSA-style promotion, with dance music being at the forefront of the campaign, getting people to cut it up instead of drink it down, sure, what the hell, I’m in. #DMDS
Armada Music has been an institution for a decade now, bringing the best in trance, tech trance & progressive to the people. While keeping up with the 20+ hours of podcasts your favorite DJs put out each week can be exhausting, there are a number of tracks in these sets that always stand out. Armada took 50 of the best trance tracks from late last year, early this year and fired them off, ready to land in your lap and explode in an orgy of sparkle, vocals, chromatic chords, uplifting, massive & progressive bass. The first CD launches with huge tracks, with Nehalennia, The Spiritual Gateway, Kudawudashuda & the MaRLo edit of “Perfectly” hitting your ears one after another. The Love Comes again remix, the Pure Mix edit of Seven Cities by Solarstone & the radio edit of Andrew Rayel’s Musa are gorgeous mixes of recent crowd favorites that have blown up dance floors from Dublin to Dubai & Sao Paulo to Shanghai. They keep the energy going along with a half a dozen tracks in between that you’ve probably not heard but probably should. Superfly by Jorn van Deynhoven is a spectacular hard trance track that pushes the party to a higher level, buy anyone that’s a fan of my writing can tell you that Jorn van Deynhoven can do no wrong in my eyes. The tune is one of 2 dozen that are exactly what trance needs to be right now. Anthemic, big room and explosive with the energy to push back against the forces of trouse and top 40 infused commercial chomp-back that true trance fanatics shake their heads at. New York City by Alex M.O.R.P.H. is of course a favorite and the mix that’s offered at the end of the CD is a great choice for just putting on and leaving on while you dance around in your underwear in your bedroom before hitting the town.