Earworm of the Month – “Not Giving In” ft. John Newman & Alex Clare

What can I say about this tune? That it’s been my theme song for the last month?  That it’s one of the best drum & bass-infused tracks I’ve heard in a long time? Or that the video communicates not only the knowledge of the roots of Drum & Bass (namely Hip Hop), but also speaks to an even deeper understanding of why hip hop was created, as a way for urban youth to rise up out of the streets through dedication of mind and body.

“Not Giving In” features a 10 year old breakdancing prodigy from Manilla, where the video is shot. This guy, whoever he is, is going to have a long and sick-ass career busting moves, getting paid to run around LA and generally being a ridiculous b-boy. The video traces the story of him and his older brother, who wanders into the world of gangs, drugs and violence on the streets of the Filipino capital city. I usually don’t have a lot of faith that music videos and the songs they’re shot to go with have anything to do with each other, especially these days. And when it is done, it’s portrayed as some epic “story-song” narrative that’s disrupting the music world by existing.

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