Mr. Lajoie has done some amazing work over the years. Whether it’s rapping or singing about getting high (see my 420 post) he’s been an institution on YouTube for years now. This new video is both hilarious and terribly sad. The stunning commentary on the total co-opting of the music industry by branding & marketing is done exquisitely. It pains me to say it, but every word of the video is true. One of the only ways for artists to make it these days is to get corporate sponsorship or for their baby hit single to get pulled into an ad campaign by Pfizer or Ford. Hit it up, then try not to feel bad for your friends who “hate commercialism” and are trying to make it. Here’s a tip, Generation Z doesn’t know what “selling out” is. Let that sink in for a moment.
Jon Lajoie has been a minor YouTube celebrity for as long as I can remember, and to celebrate this combo Passover/Easter/Bicycle Day/420/Hitler’s Birthday weekend, he’s earned the midnight music slot. This indie rock ballad referencing elevated states is smart & definitely not an unabashed thumbs up of cannabis culture. Just like when you forget to get drinks and snacks at the store, it’s not all good. Enjoy & happy 420 y’all, go to bed, you’ve been up since 420 AM.
This guy has been one of the most consistently quality Youtube content producers for the last several years. Hilarious, on point and only occasionally gross/disturbing.